Two brothers are the mind and heart of this brand created in 1999. The name, which is a synonym of "new" in the English language, is a symbol of something about to be born. Each collection reflects this idea of experience and a lifelong journey. The brothers are inspired by their travels, and the colors and landscapes they encounter. The brand is known for their rich colors and bold patterns. The line is most known for their dresses, but create everything from structured coats and skirts, to soft tees and pants.