Hero is an Italian based company inspired by the river Erno that cuts through the town Lago Maggiore. Herno started out by making a useful piece of clothing for their region, a raincoat. From the beginning, these three principles were the guiding values of Herno which remain true to their brand identity today.
- Strong grounding to the territory
- Pursuit of functionality beyond just esthetics
- Preservation of creative and productive control
Hero is known for their functionality and luxury in the outerwear industry. Their styles are timeless, with clean lines and functional silhouettes. They remain true to their identity, while pushing boundaries and integrating trends. Herno places emphasis on extreme attention to detail and superior craftsmanship. In order to create lux pieces that will last in style, and in structure.
Find the latest from Herno in store at Deborah Kent’s! Functional, lightweight pieces perfect for Florida weather and light enough to pack for all of your winter travels!